Marcos Montiel, an Argentinian illustrator, shares his unique approach to the creative industry, emphasizing the importance of personal expression and a genuine, authentic voice. His career highlights include working with renowned publications like The Guardian and The Economist, but his true passion lies in the process and the relationship between art and objects.
Montiel's style is characterized by retro, warm, and detailed illustrations with a focus on everyday life. He believes that packaging and product work allow art to live alongside objects, creating a deeper connection. His jigsaw puzzle project for Monoblock, where children interact with his artwork, is a testament to this idea.
With a career spanning two distinct creative economies, Buenos Aires and London, Montiel finds value in the contrast between local and international work. He combines custom and identity with concept and editorial thinking, resulting in a broader and richer perspective. This approach is applicable to anyone working across different markets, as it allows for the sharpening of one's style.
In the age of AI, Montiel has adapted his workflow by prioritizing the author's hand and personal gesture. He starts with pencil and paper, then moves to digital tools for line correction and color, and finally uses Illustrator and Photoshop for formatting. This shift ensures that his distinct voice remains intact.
Montiel also emphasizes the importance of personal work and treating it with the same dedication as commercial commissions. He encourages aspiring artists to focus on genuine and authentic expression, as it is the foundation of a lasting career. By constantly producing and sharing their best work, artists can build their identity over time.
In conclusion, Montiel's philosophy revolves around noticing the small details and letting them speak a universal language. His career is a testament to the power of personal expression and the enduring value of authenticity in the creative industry.
